NFL - Digital Content Powerhouses
Traditionally, sports club websites have been primarily viewed as an information source for schedules, ticket info, rosters and press releases. Over the past few years, we’ve seen a major shift from information-based websites to content powerhouses. Oftentimes considered the more conservative of all sports leagues, the 32 NFL clubs have fought and in many cases have won the battle for more access, more exclusive stories, and more content for their fans than ever before. In this session, we’ll discuss the shift in content creation, the importance of social media in growing fan bases, and how clubs are creating content to cater to both avid and casual fans.