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NFL - Digital Content Powerhouses

Traditionally, sports club websites have been primarily viewed as an information source for schedules, ticket info, rosters and press releases.  Over the past few years, we’ve seen a major shift from information-based websites to content powerhouses.  Oftentimes considered the more conservative of all sports leagues, the 32 NFL clubs have fought and in many cases have won the battle for more access, more exclusive stories, and more content for their fans than ever before.  In this session, we’ll discuss the shift in content creation, the importance of social media in growing fan bases, and how clubs are creating content to cater to both avid and casual fans.

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Alissa Lieppman
Director, Club Digital Strategy
Alissa Lieppman is the Director of Club Digital Strategy for the National Football League.  In this role, she works closely with the 32 NFL clubs to optimize and achieve each organization’s digital objectives for their websites and social channels.  By using the wealth of data available, this presents opportunities to identify the most engaging content, optimize page layouts and site structures, and determine trends from both an aggregate and individual club level.  Alissa travels regularly to each club to consult with and educate various departments about the importance of digital to their organization’s growth.  A Trojan at heart, Alissa graduated from the Marshall School of Business at the University of Southern California.

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