Native Advertising: What Is It & Why Is It The Next Big Thing?

A multi-media presentation depicting the convergence of native advertising and online journalism. When did it start, how did it become so prevalent (seemingly overnight with billions spent). What are the implications on editorial and journalistic independence and integrity amidst this new revenue model that provides much needed financial stability for media platforms, and where will this lead us?
Shannan Adler
Adjunct Professor, Journalism Ethics & Interactive News

Shannan Adler is an adjunct professor of journalism, ethics and interactive media at Emerson College in Boston, where she teaches a variety of graduate and undergraduate classes involving traditional and new media. Previously she spent 5 years as a writer and producer for CNN and CNN International in Washington, D.C., where she shared in two Peabody awards for her contributions covering the Deepwater Horizon oil spill and the 2008 U.S. presidential election. She also served as a freelance producer for NPR, a field producer for Operation Smile in Jordan and Iraq, and a reporter for several Washington-area newspapers.Shannan holds degrees from Georgetown University and James Madison University.

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