Mobile is Eating the World
IDC is predicting the worldwide “smart connected device” market will accelerate past 2 Billion units by the end of 2015. Apps have won the hearts and minds of consumers and represent a new engagement and sales channel for Publishers to reach the “always connected” consumer. Ether Books is the only pure-play native app Publishing Platform connecting Authors and Readers globally on the device they never leave home without; their smartphone. Ether Books CEO & Founder will share coal face experience of innovating in this new market, and discuss the unique attributes of the new mobile social consumer.
Andrew Hayward has been with Ether books since July 2012. Initially starting as a Publishing Advisor, Andrew has since become a Publishing Director and now his current role as Managing Director. His current role requires him to build on the current success of Ether Books and attract more support from authors to use Ether Books as a publishing format.
Prior to Ether Books, Andrew has worked with many publishing firms, including Pearson, Icon Books & Penguin Publishing.