Marketing Technology Org Models
This is a webinar I did on how the Fortune 100 is looking at building Marketing Technology Organizational models. I have provided a few examples of what I have seen, as well as addressed the benefits of an MTO in large companies.
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CEO of 249Labs Inc., a Marketing Technology Consulting and App company. We focus on solving big MarTech issues in large companies as well as building innovative, simple-to-use products that solve real business problems. Prior to my own startup, I was the Head of Marketing Technology for Aetna, a $62B health insurance company based in the US.