Leveraging Digital Media Beyond Acquisition
Performance oriented marketers are laser-focused on driving their businesses forward, leveraging paid media to identify and convert prospective customers. Unfortunately, fostering the long-term relationships of those same customers often suffers. In this talk, learn how Ancestry.com leverages paid media channels to engage, retain and grow relationships with its members on a one to one level.
Mark Fiske is the Senior Director of Digital Marketing at Ancestry.com, where he leads online customer acquisition marketing programs. In addition to managing Display, SEM, SEO, Mobile, Content and Social acquisition programs, his team is responsible for evaluating new and emerging marketing partnerships. Previously he led direct response digital marketing programs for the Gap Inc brands and focused on international development efforts at comparison shopping engine Nextag. Mark has lectured at ecommerce and marketing events throughout his career, and holds a Bachelor of Arts in Business Administration Degree from Michigan State University.