Leveraging Big Data for a Better Customer Experience
“You cannot manage what you cannot measure.” Never before have these words immortalized by W Edwards Deming carried so much relevance than in the times we live. New Data Sources and radically new flows of information present an opportunity to measure things never imagined possible earlier. We can measure and therefore manage more precisely. We can make better predictions on customer behavior and better estimate demand of good and services. We can target more effective interventions in areas that historically relied on gut and intuition. At the same time, they present an enormous challenge on how to exploit those to improve a company’s performance.
Manu Panda is the Regional Leader Asia Pacific Middle East & Africa for the Information Services business for MasterCard. He has more than 20 years of experience in Data & Analytics led Decisioning, Consumer Lending & Business Development and has lived and worked across Asia Pacific and the UK.
Manu has a broad background in Information Services, Consumer Lending & Credit Cards industries covering Risk Management & Merchant Acquiring. He has worked in areas using data and technology for decision making. Most recently, he ran the Decision Analytics business for Experian Asia Pacific covering 12 markets in the region.