Innovation and the Use of Big Data in Healthcare
Today’s healthcare world is rapidly changing; technology has given patients and healthcare providers almost instantaneous access to a multitude of information sources. This shift has increased the role of the patient in healthcare decisions that profoundly affect outcomes, underscoring the critical need for reliable information sources.
How can companies play a role in addressing this need? We will examine trends in the pharma/biotech industry and provide parallel examples in the world of consumer products, as well as examples of real-world activities that demonstrate the effective use of big data as a catalyst for innovation.
At the end of the talk, attendees should have a better appreciation for: -Rapid changes in healthcare information -How pharma/biotech are responding to the increased need for reliable information -How to apply real-world examples of big data use in their own work environment