How We Became A More Creative Organisation
The Yahoo custom solutions team Studio has been responsible for the integration of Tumblr, the fastest growing social platform, into our offering for EMEA. While Tumblr had the potential to add exponential social amplification to an established and successful business, there were various challenges. Aligning the platform, resources and processes, and most importantly, evolving our creative strategy to ensure we have a unique offering in the market. Part of this evolution was how we sought to further enable teams by democratising creativity across the organisation. Our approach will be presented during the session.
Alec is the Creative Director at Yahoo for EMEA, part of the Yahoo Studio team. He has worked at Yahoo for over 10 years, and in various design leadership roles in South African and the UK since the late 90's.