How TripAdvisor is Leveraging Television Advertising To Reach New Audiences

TripAdvisor has become the world’s largest travel site reaching nearly 280 million unique monthly visitors by giving customers a platform to share their honest opinions about their travel experiences. Until recently, TripAdvisor had built its brand primarily through online advertising and PR efforts. Anne Bologna, vice president of brand strategy for TripAdvisor, will discuss how TripAdvisor is now using television advertising to reach new segments of consumers. Anne will share takeaways from the company’s recent “Don’t Just Visit” ad campaign and demonstrate how TripAdvisor is building brand awareness by tapping into its community of millions of travelers across the globe to help tell its story.

Anne bologna
Anne Bologna
VP, Brand Strategy
Anne Bologna is vice president of brand strategy for TripAdvisor, leading TripAdvisor’s brand vision efforts along with television and offline advertising. Before joining TripAdvisor, Anne was managing director at MDC Partners with responsibility for a portfolio of companies that included advertising, branding and research agencies. Bologna has marketing experience working on some the world's top brands, including Starbucks, Virgin, Pepsi, Amazon Kindle and Citibank. Prior to joining MDC, she was a founding partner and CEO of independent agency Toy. One of the agency’s most celebrated campaigns, “Elf Yourself” for OfficeMax, achieved unique notoriety when it spread virally to reach 200 million people in less than six weeks.   Before founding Toy, Anne spent much of her 25 years in the advertising business at Fallon; first as director of strategicplanning for their Minneapolis office and later as president of their New York office.   Anne has been featured in Fast Company, co-hosted “Ad Fight,” a reality show pilot for NBC's Oxygen Network, and in 2008, was named a “Woman to Watch” by Advertising Age. 

Interested in more ondemand presentations?

Subscribe to ieOnDemand

Read next:

StubHub on Building a Challenger Brand in New Markets