How TripAdvisor is Leveraging Television Advertising To Reach New Audiences
TripAdvisor has become the world’s largest travel site reaching nearly 280 million unique monthly visitors by giving customers a platform to share their honest opinions about their travel experiences. Until recently, TripAdvisor had built its brand primarily through online advertising and PR efforts. Anne Bologna, vice president of brand strategy for TripAdvisor, will discuss how TripAdvisor is now using television advertising to reach new segments of consumers. Anne will share takeaways from the company’s recent “Don’t Just Visit” ad campaign and demonstrate how TripAdvisor is building brand awareness by tapping into its community of millions of travelers across the globe to help tell its story.