Data & Technology Influencing Corporate Culture
This presentation looks to answer the issues in utilizing your data and technology moving forward. It will look into various degrees of data monitization and how data will play into the direct and programmatic environments.
Charlie Weiss is the Vice President of Ad Marketplaces for News Corp. In his current role, he oversees the News Corp global ad exchange, global ad technology partnerships and works across News Corp on advertising strategy and monetization. Charlie has worked in digital media across multiple companies including Dow Jones and Yahoo. He brings a deep expertise of operations, sales and business development to his present role. Charlie is a graduate of the University of Wisconsin and lives in New York City.