How LEGO uses Social, PR and Search Marketing to Drive Customer Engagement
LEGO is well known for being a brand with exceptional consumer engagement and a strong and loyal fan base, but how does LEGO achieve that performance level?
Luis Navarrete will discuss how LEGO uses an integrated approach through PR, Social Media and Search Marketing to create unique campaigns that drive high levels of consumer engagement. During the presentation we will see some examples of campaigns that focus on the core brand values and how all visitor channels are integrated to create seamless experiences.
Head of Global Search Marketing at The LEGO Group, setting up the strategy for organic and paid search activity all over the world with a particular focus on emerging markets. Leading the LEGO strategy for SEO, PPC, YouTube and Digital display advertising and operations.