How Aetna Built a Marketing Technology Focused Office
A presentation by Joseph Kurian about what he did to create a Marketing Technology Office at Aetna.
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CEO of 249Labs Inc., a Marketing Technology Consulting and App company. We focus on solving big MarTech issues in large companies as well as building innovative, simple-to-use products that solve real business problems. Prior to my own startup, I was the Head of Marketing Technology for Aetna, a $62B health insurance company based in the US.