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Channelstrategy

Growth In A Mature Industry

Home appliances industry is primarily a replacement market and a mature industry. To seek business growth in everyday business and expand on a global scale requires both to recklessly pursue operational excellence, and to play an active role to seize consolidation opportunities. Whirlpool Corporation, global number 1 in home appliances, never stops expanding. Our growth and solidified global position derive from simple four strategic pillars.

Whirlpool.001
Yang Xu
Director, Strategy, Finance and HR

Over 10 years with Whirlpool Corporation, with various roles in Strategy, Sales & Marketing, Operations, Finance and M&A. Having worked for Whirlpool in the U.S., Europe, China and Hong Kong, and shaped out different growth strategies in various markets, via organic growth or M&A. Chinese origin and MBA from HEC School of Management (Paris) and London Business School.


Yang Xu
Director, Strategy, Finance and HR

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