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Great Experiences: User-Centered Design & the Myth of Innovation

Innovation is a favorite buzz word in the digital space, and everyone seems to be chasing it. But what, exactly, is it? Rick Starbuck shares his definition of real innovation, framed from the customer’s point-of-view, and proposes some ideas on how to stay focused on it.

Rick starbuck
Rick Starbuck
SVP, Digital UX & Design

Rick Starbuck is Bank of America’s Digital User Experience Design Executive. In this role, Starbuck oversees the Digital UX teams at Bank of America, focusing on the next generation of digital banking and financial customer experience for both the bank and brokerage side of the business. Bank of America leads the industry in online banking capabilities with 29 million active users and mobile banking with 14 million active users.

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