Going External to Reach an Internal Audience Using Social Media to Reach Inside the Company

As companies struggle to keep and attract a talented workforce they need to focus resources, time and energy in the places where those employees and potential employees are already engaged. Ignore the old motto of “Build it and they will come” and focus instead on going where they already are – Facebook, Twitter, Youtube, etc…. Also, don’t forget that others are watching and listening so act accordingly.