From Transaction To Transformation: The Evolution Of A Digital Brand
In this presentation, Anthony will be highlighting the brand journey to connect with people on a more emotional level. What is next for the consumer-facing business and how are we rethinking the role of digital and its effect on the culture of an organization?
Anthony Limjuco is Group Manager, Brand Marketing at LinkedIn where he’s responsible for leading corporate brand strategy, B2B brand and Talent Brand marketing to drive awareness and perception among its over 300 million members, customers, employees and candidates. His 15+ years of marketing experience spans product marketing at Yahoo!, global brand marketing and strategy at Visa, co-brand marketing at American Express, and branded entertainment at A+E Television Networks. Anthony holds an MBA from Northwestern’s Kellogg School of Management and a BA from the University of Notre Dame. Outside of work, he enjoys spending time with his wife, two daughters and French bulldog.