How To Strategically Manage The Dual Game Of Re-Defining And Defending A Business
The historically slow moving lighting industry is undergoing a radical change similar to what happened to digital cameras and online book retailing. How does an incumbent like Philips who has significant profit pools in traditional lamp manufacturing strategically deal with the fast-changing competitive landscape caused by the rise of LED technology and government legislation banning inefficient light bulbs? This presentation gives a glimpse on how Philips combines strategy, deep dive projects, and long-term scenario planning with key innovation experiments to shape the industry, such as Philips Hue, the world’s first smartphone-connected LED light bulb, and named product of the year 2012 by Forbes.

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