Finding the Balance Between Scale and Responsiveness
Most large, global companies make and sell a wide range of products in a diverse set of markets. While most managers intuitively recognize that a ‘one size fits all’ approach probably won’t work, companies still struggle to find the right balance of where to drive for economies of scale, while still being responsive and agile. Supply Chain segmentation as an answer is easy in theory but hard to implement in practice. In this discussion we explore a case study in segmentation, and illustrate the constraints and practical choices that often have to be made by global companies to find the right balance of scale and responsiveness.