Evolution Of An Entertainment News Brand
An overview of how the entertainment industry's bible of choice has changed more in the last 18 months than in the previous 109 years of its existence. With a change in ownership in 2013, Variety reinvented itself from a weekday newspaper to a combination of digital publishing powerhouse and glossy magazine. We'll focus on the biggest change of all: how Variety.com went from withering behind a paywall to explosive traffic growth thanks to a mix of stronger strategies from social-media tactics to better website design.
Andrew Wallenstein is editor-in-chief, digital, of Variety.com and Variety magazine. He has been with the publication since 2011, where he oversees daily and weekly coverage of the entertainment industry, with a focus on technology. He was at The Hollywood Reporter from 2002 to 2010, where he held various top posts including editor of THR.com. Wallenstein has been an on-air contributor for NPR’s “All Things Considered” for nearly a decade and also hosted the TV Guide Channel’s “Square Off,” a weekly primetime series about the TV industry, in 2006-07. He has a master’s degree in journalism from Columbia University and has taught undergraduate journalism at several universities. His work has also appeared in the New York Times, Boston Globe and Business Week.