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Driving Page Optimization with Data

Ancestry.com is a subscription-based service for researching family history.  One of our key conversion pages is the “Deny Page.” Potential customers can arrive at this page from a number of different paths. Ancestry.com decided to create a customized experience rather than a one-size-fits-all solution in order to improve conversion.

Ancestry.com 1.001
Julia Babiarz
Senior Director, Interactive Art

As Senior Interactive Art Director at Ancestry.com, Julia Babiarz uses her advanced expertise to create high-performing, user-friendly online experiences while also planning effective testing initiatives aimed at increasing engagement and conversion. During her 15-year career, Babiarz has implemented creative design solutions for companies including Nextag, RedEnvelope, Egreetings and many more.

Ancestry.com 1.001
Emily Titcomb
Senior Manager, Product Marketing

As Senior Manager of Product Marketing, Emily Titcomb is responsible for the acquisition of new customers across Ancestry's properties. She helps to create, manage and report on new methods and testing processes.

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