Chief innovation officer

Digital Transformation in Healthcare: A Pharma Perspective

These are exciting times in Healthcare.  Major advances in bioscience combined with leaps in digital technology hold the potential to dramatically improve health outcomes for people around the world.  This vision requires pharmaceutical companies to re-imagine established ways of working, from R&D to  market access and adoption of new medicines into clinical practice.  This talk discusses how embracing digital opportunities in mobile, social and data at the marketing company level is a key step to move quickly from ideas into action and learning - essential qualities for the organisation if the benefits of new medicines are to achieve their full promise in Australia

Kim smyth.001
Kim Smyth
Head of Commercial Innovation
As Head of Commercial Innovation, Kim Smyth leads the Insights and Digital teams for the Australian marketing arm of AstraZeneca, a global pharmaceutical company.  Prior roles with the company include Head of Strategic Planning and Head of Patient Health Programmes.  Kim has twenty years of international advisory and operational experience spanning multiple industries in North America and Europe, including founding membership in “Deloitte.Com” in Silicon Valley, and Head of Global CRM for the Body Shop.  She has a passion for multi-disciplinary projects that create new value based on technology disruption and deep customer insight.  She holds a degree in Systems Design engineering, and an MBA from Stanford. 

Interested in more ondemand presentations?

Subscribe to ieOnDemand

Read next:

Panel Session: The Cultural Shift