Digital Publishing at BuzzFeed
A talk from the VP of Europe for BuzzFeed. How to utilise Digital to successfully to engage your audience in what you want them to see.
BuzzFeed has moved to become one of the biggest news entertainment websites. The recent changes in BuzzFeed has shown that a majority of the traffic to their site no longer comes directly, but instead, social media sites account for double the traffic to BuzzFeed.
Creating media that is easy to share and entertains those who are 'bored' was the aim when creating BuzzFeed.
Will Hayward is Chief Commercial Officer at Dazed Group, where he also sits on the board of Directors. Will overviews all commercial elements of the business, including advertising, the white label business, digital editorial and business operations.