Digital Innovation and News
Innovation is often seen as the preserve of fast moving nimble start ups. How do you drive innovation in a multinational news organisation?
John Armah is the International Digital Director of CNBC. I am currently responsible for international digital strategy and operations. This ranges from social and mobile strategy, content creation, data and analytics to audience and product development. Prior to CNBC, I was a social and mobile specialist . At Betapond (now StitcherAds) , I led the team delivering Dove’s global social strategy and campaigns and the ground breaking Waterworks project for Unilever. At Masher Technologies, I delivered the multi-award winning Show Your 5 campaign for Nike. This followed a 10 year career at the Financial Times that included leading the launch of FT.com in the US and the launch of mobile and subscription products.