How To Build A Narrative Using Web Design

Alain will discuss design collaboration and the opportunity to own the narrative and propose how using different design practices with deep knowledge of business objectives and strong product vision will help drive the storyline; evolving reactive collaboration into deep partnerships and evolving design from executing mocks into compelling, dynamic and meaningful experiences that inspire.

Alain Tolentino
Director, UX & Design

Alain Tolentino is Director of Design at Yahoo. He leads design for Yahoo Sports, which represents sports’ news, fantasy, daily fantasy games, and international sites. Previously, Alain led Yahoo’s Design Language efforts to define a cohesive identity and design system for all global consumer products. He also held Head of Design position while at Yahoo Europe, where he built the design and user research functions from the ground up. Prior to joining Yahoo, Alain worked at Sapient and IBM Global Services, where he led creative teams for clients such as Audi, Virgin Music, Total, Vodafone, Hilton and Opodo.

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