Case Study from Mashable
In this presentation Adam Ostrow talks about the beginnings of Mashable and how far they have come since 2005, being the 2nd ever employee of Mashable, he talk about how the founder Pete Cashmore began the company as a 19 year old blogger and how it has grown today.
As Mashable's chief strategy officer, Adam Ostrow is responsible for defining and implementing strategy across the organization. Prior to being promoted to CSO, Adam was Mashable's executive editor, a role in which he was responsible for the company's editorial and business development strategy. In that position, Adam led the development of the Mashable Publisher Platform, created Mashable's video program and expanded the scope of the company's syndication relationships. Adam joined Mashable in 2007 as editor in chief, a role in which he directed day-to-day editorial coverage, authored more than 2,500 articles and grew the editorial staff from 3 to 25 employees. During his tenure as editor in chief, the site's audience grew tenfold to more than 15 million unique visitors per month.