Building Music Products: A Beginner's Guide for Experts

Building digital products for the music industry is riddled with logistical challenges: licensing, data, paying artists, and quality content are just a few of the major hurdles. It’s easy to get bogged down with these challenges and lose sight of some of the basic tenets of creating a quality product. Having built products in education, science, healthcare, and music for almost a decade, it has become clear that the basics to building apply across disciplines. This presentation is a reminder of the core building blocks we easily forget once we’ve been working in an industry for a long time.

Lily szajnberg.001
Lily Szajnberg
Director, Product Management for Digital Music Products
Lily Szajnberg works at Viacom in Nashville as a Director of  Product Management in the music & entertainment group for MTV, VH1, Comedy Central, and Spike. She oversees both fan and artist-facing web and mobile app design and development. She holds a bachelor’s degree from Brown University, and a master’s degree from the Interactive Telecommunications Program (ITP) at New York University. Ms. Szajnberg is a co-founder and outreach chair for the Nashville chapter of EMERGE, Viacom’s LGBTQ employee resource group. She has presented at The Women’s Entrepreneurship Festival, StrataRX, and is a founding member and board member of Nashville’s Music City Breakthrough. Ms. Szajnberg’s professional work has been featured at SXSW, IFC, MTV, The Huffington Post, as well as the Make Magazine Blog. Prior to her work with Viacom, Lily was the Co-Founder/Chief Executive Officer of GAGE - Gait Assessment + Gesture Evaluation, a healthcare software platform that automates existing motion and gait disorder tests. GAGE won the national Health 2.0 Developer’s Challenge in 2011, and was featured at the American Society of Biomechanics Conference in 2012. 
Lily Szajnberg
Director, Product Management for Digital Music Products

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