Building Enterprise Capabilities for Innovation
Making innovation excellence an integral part of the fabric of a large company is a challenging, multi-year undertaking. At its core (and where most companies do well) is having a well-functioning system for developing and commercializing new products and services. What is often missing is the design and execution of a broader ecosystem for innovation. In this session, you will hear how the Hershey Company is approaching an enterprise-wide approach to innovation – innovation that stretches beyond core and beyond new products, and a holistic approach to building the capabilities for innovation everywhere in the company to drive business value and a culture of innovation.