Building A Payment Strategy In The Startup Landscape
Rachel will discuss the unique payment challenges that startups face with limited engineering resources. Additionally, she looks at how to use 3rd party vendors to get results. She will also discuss how Hotel Tonight uses data to drive decision-making when it comes to payment optimization. There are also examples of the projects that she has been working on to improve acceptance rates: BIN analysis, improving the payment flow - adding the Luhn algorithm.
Rachel Wasko is currently the Payments Lead at Lyft. She is responsible for creating a global payments strategy for the last-minute hotel booking app. Rachel works closely with the product and engineering teams to optimize payment conversion. She manages payment partnerships including customer payments and hotel payouts.