Bringing Game Changer Behavior To Life!
'Where are all the game changers? We wanted flying cars and we got 140 characters instead,'said Peter Thiel, Co-founder of Pay Pal. What is a game changer anyway? Hear the game changers that influence Sportsbet and how Sportsbet uses game-changing behavior to lead the way in e-commerce in Australia. With more than 2 million customers, Sportsbet is leading the way in mobile product, marketing innovation and customer experience in Australia.
Luke Rattigan is Executive Director and Chief Operating Officer of one of Australia’s leading digital businesses, Sportsbet. Sportsbet is known for its irreverence and does not shy away from controversy. But underneath this irreverence, is an incredibly creative, engaged and data-driven e-commerce culture. Luke brings a global perspective, having lived and worked in London, New York, Beijing and Shanghai. He visits Silicon Valley every year and has spent the last 15 years in digital. Today Luke will share some of these learnings, and failures, as they have been applied to Sportsbet.