The Cutting Edge of Modern Marketing
Big Data is the buzz. But how do you separate the nonsense from real business value? Learn how the analysts at Time Inc. are providing advertisers and agencies with an ability to move well beyond the cartoon caricatures they historically had to rely on to understand their customers. By combining capabilities at the intersection of Data Science, Mathematics and Psychology – with the unique insights that come from a database that includes audience insights into over 150 million adults – the geeks at Time Inc. are reinventing marketing; and developing tools that will change the way you understand, predict, and influence consumer behaviors.