Big data

Big Data – Opportunities in Commercial Analytics

Big data is the buzz word in the tech industry today and most of the industries are moving fast to harness the big data engine. Especially, the commercial side of pharma is not new to the huge datasets & has been leveraging the claims type of datasets for deriving key insights over the last decade. However, in most of the analytics, traditional architecture is utilized the load, clean & analyze data. This presentation will analyze the potential areas where big data platform could be leveraged, taking the analytics to the next level.

Karthik chidambaram
Karthik Chidambaram
Senior Director, Data Strategy & Acquisition
Karthik Chidambaram has high-end expertise in conduct and interpretation of secondary data analysis in the pharmaceutical/ biotechnology industry. In his current position, Karthik is responsible for setting the data strategy supporting incentive comp, secondary analytics, sales force targeting and segmentation, promotional response modeling etc. Prior to Genentech, Karthik has spent 9 years with Cognizant as a practice leader for the SAS center of excellence, providing strategic consulting services, supporting the analytics, data reporting, and data management needs of senior leadership in top Bio-Pharma. 

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