Big Data – Opportunities in Commercial Analytics
Big data is the buzz word in the tech industry today and most of the industries are moving fast to harness the big data engine. Especially, the commercial side of pharma is not new to the huge datasets & has been leveraging the claims type of datasets for deriving key insights over the last decade. However, in most of the analytics, traditional architecture is utilized the load, clean & analyze data. This presentation will analyze the potential areas where big data platform could be leveraged, taking the analytics to the next level.