Chief data officer

Best Practices For Driving Consumer Adoption of Home Automation

Goldman Sachs reports that the Internet of Things (IoT) has the potential to connect 28 billion “things” to the Internet by 2020, ranging from bracelets to cars. As more IoT devices become available in the marketplace, Joe Dada can share what will have the power to generate consumer demand and mainstream adoption. Through Insteon’s experience working with major platforms like Microsoft, Google Nest and Apple, Insteon is able to share the best practices that are driving consumer adoption of home automation—at retail and in the home. As part of this presentation, Dada will also provide insights on how consumers’ behavior will impact the next wave of connected devices. Insteon is a leader in the home automation and control industry, with 20+ years of industry leadership and a global footprint of more than 200 different connected devices being sold across 3,000 mainstream retailers including Walmart, Costco and Home Depot.

Joe gerber square
Joe Gerber
President & COO
Joe Gerber is president and COO of Insteon. In this role, Gerber is responsible for guiding the company through one of its highest growth periods since the company’s inception in 1992. Gerber formerly served as the president of Composites Unlimited, an aircraft interiors manufacturing company located in Irvine, Calif. He also spent time as managing director for the Orange County offices of two boutique investment banks, where he oversaw multiple transaction teams focused on leveraged buyouts in the middle market. Prior to this, Gerber worked as the director of operations for a division of Nissho Iwai American Corporation within the Sports and Leisure Group. Gerber received a BS in Aeronautical Studies from Embry Riddle Aeronautical University and an MBA from Pepperdine University.

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