App Building Battle Scars: 6 Lessons from the Trenches
Building apps is not easy. From the unpredictable iOS app review to maximizing your most valuable resource (i.e. that very expensive world-class app developer), this talk will walk you through the nuts and bolts of producing an app your users will love while maintaining your own sanity. With real-life examples from Audible and beyond, Alison will discuss permissions, prototyping, usability testing, and using data to make tough product decisions. And lastly, we will attempt to end the ultimate debate in app development: Hamburger menu or tab bar?
Alison Go is the product lead for Audible’s iPhone and iPad apps and designed the audiobook experience within the Kindle iOS and Android apps. Before Audible, Alison built 10 book/apps at indie publisher Open Air Publishing, which was later acquired by Inkling. “Wine Simplified” won “Best Nonfiction App” at the 2013 Publishing Innovation Awards; “Ready, Set, Baby!” was a finalist the year after. Alison received her MBA from the Wharton School and was previously a journalist at U.S. News & World Report, the Boston Globe, and the San Jose Mercury News.