Supply chain

An Innocent S&OP Journey

The first day of trading for Innocent Drinks was 24th April 1999, when it sold 24 smoothies in London. Now, across Europe, Innocent sells c. 4 million units of smoothies and juice per week, alongside kids drinks, and lunchtime 'veg pots'. In tandem with this huge growth and increase in operational and organisational complexity, Innocent transitioned from unstable immature systems, multi-forecasts, and lack of process or ownership; to a one-forecast business with an optimum organisational structure and a platform for a world class S&OP process. Emily Tredget and Ami Komoda will be sharing this transformation: how a start-up entrepreneurial business set itself up for success, and how the process has adapted over the last few years.

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