If Innovation Starts With Yes, Why is Everyone Empowered to Say No?

At Deckers Outdoor Corporation, we overtly built a culture of innovation around the principal of saying “yes’. We started by simply giving employees permission to find the pain –things that weren’t working. We empowered our employees to fix it. That process has turned in to an innovation framework that enabled us to drive and embed an innovation mindset, strategy and process across the organization. This session will provide attendee’s with a working framework about how to think about innovation for your organization by sharing case studies about what worked successfully for Deckers by innovating in a highly competitive footwear industry.

Stuart Jenkins
VP, Innovation

Stuart Jenkins is the Vice President of Innovation at Deckers Outdoor Corporation. He oversees and drives the innovation initiatives at Deckers and its seven footwear brands, including brand giant UGG Australia, Sanuk, Teva and Hoka One One to name a few. His scope includes corporate culture building, footwear production, manufacturing processes, anti-counterfeit technologies, new materials development, technology licensing and brand acquisition. His expertise and entrepreneurial appetite, including a lifetime career of inventions, has taken him through many industries, including sports marketing, footwear, new technologies and education. He believes firmly that innovation can be the catapult to solving any problem, in life and work.

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