The Future Of Premium Content In The Age Of Fragmentation

The premium content industry has changed more in the past five years than it had in the past fifty. As audiences shift their viewing habits and media companies are challenging the norm in order to generate revenue, hear from NBCUniversal’s Senior Vice President of Sales Strategy and Partnerships on what the company is seeing in viewing behavior, what the future holds for premium content publishers on linear and digital. From cross-platform advertising to new ad formats, innovation in the age of fragmentation is paramount.