Chief Strategy Officer, Issue 12

Where we discuss the strategies that are going to affect you in 2015


Welcome to this issue of Chief Strategy Officer Magazine.

As 2014 comes to an end, we wanted to look forward to the issues that may affect you in 2015, as well as some of the trends that are currently influencing the way you work.

In this issue, we look at the top 5 trends that will be changing the face of strategy in 2015. From our research, we have identified the 5 most important, but as always, if you have any others that you feel should be included, please let us know.

In addition to that, we also hear from Sebastian Mamro about how companies today should be leveraging Big Data to outperform their competition. We have seen that data has significant roles to play in the way that strategies are devised and implemented. Perhaps 2015 could see this increase even further.

Robert Vaughan, Manager of Strategy & Economics at PwC, talks us through how being a ‘sharing company’ is revolutionizing B2B businesses across the world, after companies like Airbnb have taken it to the B2C world with such success.

We also look at whether growing a company through M&A or organically is better in the long term, something that many startups are considering at the moment.

Simon Barton also talks us through the benefits of being an ‘agile company’ and how flexibility is not just a bonus, but a necessity in many businesses today.

As always, if you are interested in contributing or have any feedback on the magazine, please contact me at


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