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Chief Digital Officer, Issue 2

Where we look at the Facebook vs Snapchat feud

30Nov

Welcome to the second edition of the Chief Digital Officer Magazine.

As 2016 draws to an end we can look back over what has been a turbulent year both politically and in the world of business, and assess how far digital has come, whilst looking ahead to the key trends set to define 2017.

The shock election victory of Donald Trump in the US has raised some interesting questions around digital publishing and whether there are adequate systems in place to ensure veracity in viral content. Bogus news stories almost certainly had an impact on the result of the election. However, it’s unclear just how much of an impact, and though Mark Zuckerberg initially denied the problem, Facebook has begun work to shut down maliciously false content before it spreads. In this edition, Sam Geapin takes a look at the social media giant’s ongoing feud with Snapchat and the questions it raises about digital monopolies more generally.

Twitter, too, has begun its crackdown on the offensive sentiment pouring out of the ‘alt-right’ communities on its site, suspending accounts inciting racism and bigotry, and more generally there are questions over free speech that major social media sites need to confront. When does a satirical news piece constitute fake news? When does free speech cross over into abject bigotry? These are the difficult questions would-be non-partisan tech leaders need to answer.

Across the Atlantic, the UK’s decision to leave the European Union sent shockwaves around Europe and the world. The pound plummeted in the immediate aftermath of the verdict, and uncertainty has plagued what had otherwise been fertile ground for innovation in technology and a capital city that has been something of an incubator for startups. In this edition Stuart Found looks at what UK Prime Minister, Theresa May, must do to ensure that Brexit isn’t a disaster for tech in the UK and questions whether the new Prime Minister is best placed to decide on all-important matters of digital privacy.

Looking ahead to 2017 more generally, this edition considers the future of PR and how organizations can best spread promotional material. We also consider sponsored content as the apparent future of digital marketing, with some good and bad examples underpinning the discussion. Georgina Fitzgerald explains why more companies should consider working toward a subscription business model in the coming year and I explore gender in AI and its implications.

As always, if you have any comment on the magazine or are interested in contributing, please contact me at csammonds@theiegroup.com

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