Welcome to this issue of Chief Strategy Officer.
Strategy is a business function that has seen a considerable rise in importance in the past few years, with companies realizing the importance of having a firm grip on the way their business is heading. We hope that some of the issues addressed in the next few pages will help you understand some of the most important trends currently affecting senior executives.
In this issue we discuss the importance of CSR in company strategies with Mark Goyder from Tomorrow©s Company. We also look at the way that Bloomberg have tackled digital strategy with their Global Head of Social Media, Robert Harles.
The importance of social media and content is also discussed, with Claire Ellis and Yulia Ivanova, Strategy leads from The Innovation Enterprise.
I hope you enjoy reading this magazine as much as I have enjoyed putting it together.
If you have any questions, idea suggestions or if you would like to contribute to the next issue of the magazine please contact me at firstname.lastname@example.org