Viacom: How To Succeed At Digital
Viacom is one the world's most important mass media companies. And accordingly, Digital is an essential part of its ongoing strategy. In this interview we speak to Paul Stonick, Senior Director Digital, who discusses the necessary attributes needed for digital transformation.
With over 15+ years of “tra-digital” experience across e-commerce, web, mobile and social platforms with global brands, Paul is passionate about forward-thinking design, user experience and process and advocating its purpose, importance and best practi