The Evolution Of Marketing Analytics
As the Vice President of Enterprise BI and Analytics at Target Corporation, Ujjwal led a 500+ person analytics team that was responsible for all BI and Analytics functions – predictive analytics, optimization, data sciences, big data, data quality, business intelligence and reporting across all business functions for the entire company. Prior to this Ujjwal was a VP at Salesforce.com and Director at Microsoft where he pioneered Microsoft’s first ever marketing campaign measurement, analytics and ROI system. Ujjwal holds a PhD and Masters in Engineering from the Massachusetts Institute of Technology and a Bachelor’s from the Indian Institute of Technology, Delhi.
We sat down with him ahead of his presentation at the Marketing Analytics Innovation, taking place in Chicago this May 19-20.