FOLLOW

FOLLOW

SHARE

Chief strategy officer

How is technology shaping strategy at Elsevier?

Christina Välimäki has been in the information industry for twelve years. Starting with the business think tank and authorship center, the Accenture Institute for High Performance, she moved into B2B market research and then product development at Elsevier, where she has held positions for six years. Now the Senior Director of Strategic Marketing for the Chemicals Industry at Elsevier, Ms. Välimäki works to transform the organization’s focus toward a market orientation growth strategy, supporting shifts in market opportunity identification, product design, go to market, marketing communications, and sales effectiveness, targeting the critical needs of Chemicals customers.

Valimaki
Senior Director, Strategic Marketing

Interested in more ondemand presentations?

Subscribe to ieOnDemand
Merged chess small

Read next:

Creating Value From Brands

i