How Has Citi Adapted Its Approach To Innovation?
Despite being over 200 years old, Citi never stops looking for new ways to innovate and create added value for its customers. Debra Brackeen, the bank's MD of the Innovation Network, talks us through the company's 'discovery culture' and its strategy for staying ahead in an age of unprecedented change.
Debra Brackeen has been with Citi since 2011, and is now the bank's managing director of the Innovation Network. With over 30 years in some of the world's most innovative companies, Debra is experienced in nurturing, funding and, ultimately, implementing innovative ideas.
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