How Do Philips Approach Personalized Digital Marketing?

Philips is one of the world's biggest electronics companies, posting a revenue of $21.39 billion and employing over 105,000 people across 60 countries. Such large companies often find it difficult to be agile in terms of digital transformation and development, and we sat down with its director of global digital marketing, Ivo van den Brand, to discuss all things digital marketing, from personalization to the user journey. 

Director of global digital marketing
Ivo van den Brand is a self-professed 'brand fiend', with extensive experience in various marketing roles for top tier businesses. he is passionate about sports and innovation, and inspired by brands' efforts to stay relevant in today's dynamic, fast-changing society. Ivo's career stretches back to 2005 when he started out as a PR consultant. Over the past decade, Ivo has worked with the likes of NIKE, NIVEA, Philips, Coca-Cola, Shell, Unilever and Diageo.

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