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How Can Professional Sports Teams Work Better With Grassroots Organizations?

The link between wealthy professional sporting bodies and grassroots organizations has a lot of room for improvement, and the former could benefit greatly from the latter's success. Following her presentation at the Sports Analytics Innovation Summit in London this April, we sat down with Yvonne Harrison, CEO of GreaterSport, to talk grassroots sport and the effect of analytics on sports more generally. 

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GreaterSport
CEO
Yvonne Harrison is the Chief Executive Officer of GreaterSport, a charity based in Manchester that inspires healthy futures and changes lives through sport and physical activity. Yvonne has held the role for nearly three years, and is also part of both the England Athletics Board Advisory Group and the Scientific Advisory Board at the Manchester Institute of Health and Performance.

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