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Big data

Hang With Coca-Cola

We talk to Wes Finley, Director of Global Digital Operations at Coca-Cola, ahead of his presentation 'Smarter Marketing through Social Data' at the Big Data & Marketing Summit taking place this November 5 & 6 in Miami.

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The Coca-Cola Company
Global Digital Marketing Operations Lead
Wes Finley leads the global operations team for the Coca-Cola social marketing network. He is responsible for the company’s digital media platforms, including publishing, listening, analysis, topic tracking, measurement and collaboration. Wes has spent 5

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