Chief digital officer

Are Companies Thinking About Social Media In The Wrong Way?

We spoke to Lukasz Zelezny, SEO Consultant and Head of Organic Acquisition at, following his presentation at the Chief Digital Officer Forum this April in London. We discuss the challenges facing the digital industry, from the domination of the US tech giants to the increased specialization necessary to put together a successful digital team. 

Head of Organic Acquisition
Lukasz Zelezny is the head of organic acquisition at, a UK-based price comparison website with offices in London. Leading his team, he is responsible for the brandís organic visibility, conversion rate, traffic and engagement. Lukasz is a hands-on person, he spends lots of his time keeping up to date with the changes in the technology of online marketing. Lukasz started his career in 2005 and has since been responsible for the organic performance of a number of companies including HomeAway, Thomson Reuters, The Digital Property Group and Fleetway Travel. He is a graduate from the Silesian University of Technology with a BA in Marketing.

Interested in more ondemand presentations?

Subscribe to ieOnDemand
Vr small

Read next:

Understanding VR: What Do Brands Need To Know?