Is Social Media Moving Towards the 'Paid Media' Category?

That's certainly what Erin, VP of Digital Media at Live Nation, believes. The long term future, for her, features a shift where social media features more product placement as it moves towards a paid medium - even if the consumer doesn't notice it.

See the full interview Above.

The Innovation Enterprise
International Events Director
Currently working in events looking at new products, creating more content and improving audience interaction.

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