The CFO Playbook on Technology: The CFO and Business Systems Applications

In a growing number of organizations, IT is transforming to provide more strategic input to the C-suite


div#aside.span3.col {display:none;}

Date: Mon, Jun 03, 2013
Time: 2:00 P.M. ET
What time is this for me?
Duration: 1 hour


In a growing number of organizations, IT is transforming to provide more strategic input to the C-suite by conjuring and creating innovative technology concepts that drive profitable business growth. These ideas run the gamut, but a key one is the implementation and use of diverse business applications integrated with back-end ERP, HRMS and CRM systems, either in the cloud or on premises. 

Somebody, of course, has to manage all these applications, given the costs they present to the organization, in addition to the security and compliance issues. Just like core systems, the applications may require upgrades and maintenance. Given the increased demands on IT to provide more strategic input to senior executives and business unit leaders, more companies are outsourcing business applications management to specialized third party providers. 

These entities are entrusted with managing the use of all business applications in a comprehensive, soup-to-nuts manner, attending to necessary upgrades, security issues, systems integration and other need. For example, cost efficiencies can be obtained by ensuring that employees across the world using the same application for personal productivity purposes is centralized from a purchasing standpoint, thereby driving down the overall expense through more attractive volume-based pricing. Obviously, from a CFO perspective, there is value in making sure scant resources are allocated where they can best drive revenue. Freeing IT to focus on innovation by shedding business applications management to outsourcing service providers on an opex basis seems to do just that. 

This webcast features a distinguished panel of experts who will chart the proliferation in the use of business applications, and explain both the opportunities and risks of shedding the related management responsibilities to third parties.

About the Panelists

Paul Hensley, CFO, HOLT CAT
Paul Hensley is the Senior Vice President and Chief Financial Officer of HOLT CAT, the authorized Caterpillar dealer for North, Central and South Texas. Hensley joined the dealership in 2000 and has been part of the leadership team that has seen the dealership grow more than five fold during his tenure. 

He has over 25 years of accounting and finance experience in a variety of industries including distribution, manufacturing, restaurants, pharmaceuticals and waste services. Hensley is a graduate of Trinity University in San Antonio, Texas, with a Bachelor of Science in Business Administration and is a licensed Certified Public Accountant in the State of Texas. He is a member of the Texas Society of CPAs, is a past president of the San Antonio Chapter of Financial Executives International (FEI) and is the former area director-at-large with the Southwestern Area of the FEI organization.

Bill McNee, President and CEO, Saugatuck Technology
Mr. McNee is the President and CEO of Saugatuck Technology, a subscription research and advisory firm focused on emerging industry trends and disruptive technologies driving change in enterprise IT. Over the past few years, Mr. McNee has helped spearhead the firm's research into evolving business models as a result of the shift to software-as-a-service (SaaS) and Cloud Computing. More recently, he has been actively involved in launching the firm's CIO-targeted Cloud migration / leadership practice. 

Prior to founding the firm in 1999, Mr. McNee spent eleven years with Gartner, Inc., most recently as Group Vice President and Research Fellow, responsible for guiding the firm's overall research strategy. A recognized expert in enterprise software and related business / IT services, Mr. McNee spent five years leading Gartner's Business / IT Management practice as its Director of Research, focusing on CIO governance, IT sourcing models and e-commerce management strategies. Prior to this role, he was a lead analyst focusing on enterprise business applications, and asset management strategies. Prior to Gartner, Mr. McNee held strategic planning, financial management and marketing positions at CBS, HBO, Comshare and the Institute for Social Research. 

A frequent speaker at industry conferences, Mr. McNee has published hundreds of articles and consulted with thousands of business and IT executives, and vendor clients around the globe. 

Mr. McNee is a University of Michigan alumnus, and has completed graduate work in economics at New York University. Since 2001, he has been a Board or Advisory Board member for the Westport Public Library.

Joe Pucciarelli, Vice President and IT Executive Advisor, IDC
As an IT Executive Advisor, Joseph Pucciarelli uses his 20-plus years of business and technology experience to provide ongoing insight and guidance to business and technology executives seeking to leverage the critical technologies of cloud computing, mobility, social business, and big data/analytics that have begun transforming both business and consumer technology usage and interaction models. As business and IT leaders continue to struggle with strategizing, applying, and quantifying how these changes are affecting their organizations, Mr. Pucciarelli will focus his research on operational, organizational, and financial implications confronting clients. 

Mr. Pucciarelli's research is published within IDC's CIO Agenda and IT Cloud Decision Economics research programs; as well as publishing an ongoing series of in-depth special research reports on a range of technology management issues. He recently led the IDC team that published a Cloud Decision Framework Tool that helps inform those seeking insights into their application and workload hosting strategies by enabling the comparison of an existing workload hosted on a traditional IT architecture with both a private and public hosting platform. Finally, he leads a number of analyst training and professional development programs for the firm. 

In his blog, Mr. Pucciarelli addresses business-critical IT agenda issues (available on the IDC Insights Community - His Twitter handle is JPUCC. 

Previously, as Program Director, Technology Financial Strategies for IDC, Mr. Pucciarelli has provided wide-ranging research on IT funding and financing strategies for both providers and IT organizations. His published research on IT security and the U.S. financial system prompted a Congressional hearing before which he was called to testify. 

A noted analyst with broad-ranging business experience in the financing and technology industries, Mr. Pucciarelli has held a variety of consulting, product marketing, risk management, and senior management positions with companies including Gartner, GE Capital, Peregrine Systems and his own company, Strategance. 

Mr. Pucciarelli graduated with Honor from Stevens Institute of Technology, Hoboken, NJ with a bachelor's degree in systems planning and management.

Jerry Irvine, CIO, Prescient Solutions 
CIO Irvine provides strategic direction for all clients, overseeing product innovation and implementation of the highest quality of service. His expertise is an indispensable resource for our clients developing IT plans. Irvine has been deeply involved with the IT industry since 1987. As a result of his early experience, he became an expert in network communications and protocols when others in the industry were just learning how to use their first computer. Armed with this expertise, Irvine entered the consulting world working for companies like Network General and Advantis, performing detailed network analysis, design and troubleshooting. 

Since then, Irvine has filled MIS and CIO positions at multiple facilities and has managed more than 100 technicians and thousands of devices. He has led multiple project teams, such as the largest Microsoft Directory migration project ever. 

In 2008, Irvine was selected to join the National Cyber Security Task Force, a joint operation between the Department of Homeland Security and the U.S. Chamber of Commerce. This task force is responsible for advising federal decision-makers on cyber security policy and sharing best practices related to this urgent and ongoing need. His expertise on cyber security has been featured in a number of national and industry publications, including The New York Times, WGN Radio and Wired magazine.

About the Moderator
Russ Banham is the Senior Writer at CFO magazine. Over the past three decades, Mr. Banham has written close to 200 feature stories for CFO and, as well as thousands of articles for many other business publications, including ForbesThe EconomistThe Wall Street JournalFinancial TimesChief ExecutiveU.S. News and World ReportJournal of Accountancy, and many others. 

He is the author of 23 books, including The Ford Century, the award-winning, international best-selling history of Ford Motor Company, translated into 13 languages, and The Fight for Fairfax, detailing the extraordinary economic growth of northern Virginia in the aftermath of World War II. His various books have led to several television appearances, including on the TODAY show and A&E's Biography. He is currently writing a history of aviation in Hawaii.

Please note that in order to participate and view Webcasts, you must register with and agree to share your contact information with CFO Publishing and related product/service companies. 

CFO and the sponsor reserve the right to limit participation in this Webcast to select audience members.


Read next:

Finance At BeyondCore