Your interest has been piqued by the notion of your business implementing a successful social media plan. But how can Facebook, Twitter, and other social media tools help make you and your organization more strategic?
First, social media can help you to better communicate with investors. New regulations allow companies to use social media to make announcements, like earnings reports or forecasts. But you must understand the rules for these disclosures in order to create safe and sustainable communication policies for your organization.
Second, your social media use, personal or not, can have a great effect on your career. You are your own brand. Find out what mistakes other CFOs have made when using social media and how you can best protect and polish your image.
And finally, social media isn’t just about outward communication. Companies today are using social media, mobile technologies, and cloud to change the way companies work. Learn how these tools can help you and your colleagues to make more informed decisions anywhere, as well as foster internal dialogue to improve products and processes.